Innovation:
PMco principals know that success is built thru successfully harnessing change, and the rate of change. Nothing is static, and nothing should be taken for granted.
- Increasing rates of change, shorter product lifecycles, more targeted brand solutions and the increasing chasm between companies engaging innovation and those simply doing business the same old way
- Traditional organization structures and general/brand/sales management profiles do not play well with in this new environment. Disengagement with the product and the customer is no longer an option for top management.
Examples of PMco innovations:
- Multi-channel marketing and sales
- Grocery cart with highest conversion and retention rates.
- Email interactive order form from list
- Email customer specific specials based on loyalty data
- Cross platform, cross retailer advertising network
- Shopper lists from loyalty data
- Shopper lists from recipes
- Shopper specific top selections within category
- Health and wellness filters
- Click thru to actual product in cart from ad
- Multi-store, multi price capability
- Multi-store customer product filter from common product database capability
- Multi-consumer pricing from one store capability
- Established friendly relations with Peapod, Amazon, GSN. Brought Peapod into MyWebGrocer Ad network.
- Product Master Data:
- Pioneered e-commerce, digital content collection
- Pioneered Health and Wellness collection
- Patented remote, web-based self-service collection station
- All sided product collection in Hi-resolution
- Pioneered use of automated measurement-weight systems
- Pioneered use of OCR technology to accurately capture package text
- First/only case to consumer unit GSDN compliant process in the industry
- Brought three separate production processes into one process and expanded product line
- Multiple product to one UPC, multiple UPC to one product coding systems
- Advised compeitiors in COIN environment, Kwikee, SMSB, Item Master, Klee, Brandbank, Hamacher
- Identified the Industry challange cause by the gap between the product images and information that most ocnsumer facings applications use, and the product the consumer finds on the shelf. The PRoduct=>Consumer Relevance Gap.
- Demand Information
- Co foundere of first demand sensing, POS based information system/company, pre-dating Retail Link
- Applied the unique information to the first dynamic CAO system
- Applied the unique information to evaluating and forecasting new product entries.
- Applied the unique information to evaluating needs for promotions, store by store.
- Applied the unique information to evaluating needs for seasonal products
- Innovated the business model of having retailers become the customer of the service
- Market Research Tools and Data
- First scanning/HHpanel joined service
- Started advanced analytics group at Nielsen
- Started industry's first services group aimed specifically at the sales organization
- Generated unique measusrements for industies first study on out of stocks
- Generated unique measurements for industries first shelf-plan evaluation in DSD
- Generated unique measurements for broad range of category level, plan to shelf compliance evaluations
- Identified the Industry challange caused by the gap between the product images that most consumer facing applications will use, and the product the consumer finds on the shelf. The Product=>Consumer Relevance Gap
- Merchandising Intelligence
- Pioneered the use of image recognition to translate pictures into products, conditions, positions and facings
- Applied technology to planogram compliance checks
- Applied technology to New Item distribution checks
- Applied technology to promotion display and signage checks
- Applied technology to planogram construction
- Applied technology to Product Image and Information gap with shelf packaging for digital marketing.
- Improved processes and system requirements to produce only practical solution in the market-space.
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