- Executing core business strategy is the key to staying ahead of an accelerating rate of change in customer expectations and competitive innovation.
- PMco identifies both the strategy and the implementation requirements while laying out the key metrics to illustrate performance against those requirements.
Example:
Problem: Old line market research company was the last player in the industry to develop POS Scan based market movement and consumer behavioral data. This move would replace current research techniques.
PMco principals analyzed and implemented the integration of a new POS scanning measurement tool with consumer panel tracking. This product set outflanked all competitive efforts and held the market.
Gladson Interactive
Problem: Competitive market leaders were locked in price war.
PMco principals demonstrated the value to Ted Gladson, then owner of Gladson of buying largest competitor rather than continuing to deflate price in the cut-throat competition. PMco helped execute strategy and turned Gladson into a profit machine. At the same time PMco guided Gladson into the highly leveraged position in emerging e-commerce fields for CPG products.